As a brand leader, you have no shortage of good ideas. Sometimes they flow freely and other times they strike you like a lightning bolt. They’re great ideas. Ideas that could propel your company to the next level. Ideas that might even change the world.
Then the question comes up: “Now what do we do?”
Well, it’s time to hatch a plan. And the tools needed for beginning the best plans start simply with paper and pencil…
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What We Do
At Graphite, we have decades of experience building product, marketing and distribution plans for the most innovative active lifestyle brands.
We specialize in providing strategic guidance and hands-on implementation for both start-ups and for legacy brands in need of revitalization. We immerse ourselves in the culture of your brand and work arm-in-arm with your internal leaders to execute at levels deemed “best in class.”
Graphite also excels at special projects focused on innovation, expansion and acceleration. We will work with your team from Phase 0 in the design process all the way to retail POS in order to enhance and advance your business.
Graphite is based in the iconic outdoor town of Boulder, CO.
We create product and distribution strategies for active lifestyle brands.
We are passionate about our work and we don't
rest until we deliver
something extraordinary.
Complete Support Every Step of the way
Graphite Outdoor Industry Consulting
Graphite Ventures
Our comprehensive go-to-market model brings together all the commercial functions – market opportunity and consumer insights, product innovation and brand strategy, sales and distribution – in order to drive the bottom line.
We’ll help you figure out the “what”, the “how” and the ”who” in order to bring your product to market.
As Operator/Investors, we bring our experience in product development, distribution, growth cycles, hiring, and more to new or small active lifestyle brands looking to scale and thrive.
We specialize in new businesses and distressed brands and offer far better commercial knowledge and relevant industry experience than traditional investor partners.
Graphite Workshop
This is our garage band-style independent media and publishing segment. From time to time, we get together with our friends and colleagues to share product innovations and discuss industry perspectives. Stay tuned!
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